DOEL SANTANA
Founder · Hospitality · Gastronomy · Marketing · Creative
My career has developed at the intersection of hospitality, gastronomy, marketing, and creativity.
Originally from Ponce, Puerto Rico, I began my professional path through a combination of business and marketing education and hands-on experience in restaurants, bars, and events.
As my experience in hospitality grew, so did my interest in wine, cocktails, beverage culture, and the broader experience surrounding restaurants and bars. Alongside my work in hospitality, I continued developing my background in marketing, content, photography, and brand development.
These experiences eventually led me to establish WE CONCIERGE in 2025, bringing together my background in marketing and my firsthand understanding of hospitality into an independent business focused on creative and hospitality solutions.
Professional Experience
Education
Universidad Interamericana de Puerto Rico
Recinto de Ponce
Bachelor of Business Administration — Concentration in Marketing
Fundación José Ortega y Gasset
Argentina
International Academic Exchange
Certifications
International Sommelier Guild
Intermediate Wine Certificate
European Bartender School
Bartending & Mixology
Languages
Spanish
Native
English
Fluent / Professional
Areas of Expertise
Hospitality
- Restaurant & Bar Operations
- Guest Experience
- Events
Wine & Beverage
- Wine
- Cocktails
- Bartending & Mixology
- Beverage Development
Marketing & Creative
- Marketing
- Social Media
- Content Creation
- Photography
- Video
- Creative Direction
- Brand Development
Business & Digital
- Entrepreneurship
- Website Development
- Digital Presence
Currently
Hospitality · Gastronomy · Beverage · Creative Direction · Entrepreneurship
THE WAITER COMMUNITY
People, places & connections.
Over the years, hospitality has given me much more than professional experience. It has introduced me to people, places, stories, and friendships that have become part of my journey.
Through work, travel, shared tables, long shifts, conversations, and the simple act of being around people, I have had the opportunity to meet and document many of the people who have crossed my path throughout the industry.
The Waiter Community is a collection of those connections.
A growing visual record of the people I have worked with, learned from, traveled alongside, celebrated with, and simply had the chance to meet along the way.
It is a reminder that hospitality has always been about more than the place where we work. It is about the people we meet along the way.
This archive is just getting started — more photos coming soon.
WE CONCIERGE
Hospitality · Gastronomy · Creative